Empowering African identity in fashion
We’re dedicated to weaving the rich tapestry of African culture into each design, creating a canvas for self-expression and a sense of belonging. With authenticity and pride, we inspire unity, respect, and an unwavering celebration of each individual’s life story, one product at a time.
Shop Category
Featured items
UDISCOVER GOLFER
Sale price3,500.00 ZAR
UDISCOVER WIDE LEG PANTS
Sale price3,000.00 ZAR
UDISCOVER TOTE(M) BAG
Sale price6,200.00 ZAR
UDK KNITTED SWEATER
Sale price2,200.00 ZAR
Shop Category
T-Shirts
BOX T-SHIRT
Sale price800.00 ZAR
CASSETTE T-SHIRT
Sale price800.00 ZAR
NEW ORIGINAL
Sale price500.00 ZAR
NOT FAMOUS (BLACK BOY FLY) T-SHIRT
Sale price700.00 ZAR
U ARE T-SHIRT
Sale price800.00 ZAR